Top 3 Benefits of ATM Placement in Retail

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Are you in the retail industry? Looking for ways to foster business growth and improve revenues along with offering superior customer experience? Then you might want to consider ATM placement in your retail store, especially if you still haven’t installed it.

An ATM installation can make a great deal of a difference to your retail business in a plethora of ways. And that is not an overstatement. Today, we’ll walk you through the top three benefits of installing an ATM machine in your retail and how it can improve the performance of your business in terms of sales, customers, competition, and profits. You need to read it to believe it…

1.Pulls Customers like a Magnet

Once you place an ATM in your retail and advertise it properly, you are bound to pull potential customers to your retail like magnet. That’s right; many customers even today prefer cash transactions over credit cards mostly because of the increasing number of cyber-crime cases. However, carrying cash all the time is often not feasible. So, many buyers prefer to draw money through ATM at the time of purchase. Therefore, by having an ATM inside your retail, you can attract as well as facilitate cash buyers.

Wait there’s more! Studies also show that when prospects enter the store to use the ATM machine, they are most likely to spend up to 25 percent of the cash withdrawal at the same store where the ATM is placed. This means that ATM placement will not only increase your foot traffic but will also increase your sales, dramatically. And that is a win-win all the way as you get more walk-in customers and opportunities to make sales.

2.More Revenues and Profits

Another great benefit of installing an ATM in your retail store is that acts as a revenue driver. Not only do you make revenues through sales but from many other ways too. For example, being a Merchant you would already know the fees that you have to pay for credit or debit card purchases. This fee is variable on total purchase price. Though it is small, it can easily add up and become a big amount. However, if you accept cash transactions and install an ATM, you can easily reduce card fees and save that money thereby improving your profit margin.

Besides this, you can set a transaction fee on your ATM to charge customers when they draw money. This fee goes directly to the retail owner thus providing you an additional stream of revenues. The fee charged is small but as mentioned earlier this small amount can add up into a significant amount.

3.Gain a Competitive Edge

The retail industry is booming and growing overly competitive. To stay ahead of the competition, you must deliver excellent shopping experiences and services to customers. You can easily do this with ATM placement in your store. With an ATM placement, you can cater to more customers as some customers may want to use the ATM as they may not have cash in hand to make purchase. So, instead of leaving the store to draw money, they can easily make transaction within the store and buy their desired products with ease.

To learn more benefits of an ATM or ATM placement and management services get in touch with us—Worldwide Products Corp. We are a trusted and a BBB accredited company with A+ rating offering complete ATM solutions to businesses across industries. From installation and ATM placement to cash management, processing and maintenance, we offer all services under one roof. Contact us via call on (855) 972-2867.  

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