Placing an ATM in your business is the best way to earn additional income but, you have to do a little planning to ensure it gets enough use. An ATM that gets no usage is a wasted investment, so you have to follow some useful ATM tips and tricks to make sure you're getting the most out of your machine.
If you get a lot of foot traffic in your store, customers are very likely to swing by the ATM to get cash. But your ATM must be placed so that it's not an impediment to customer traffic, yet is easy to get to and clearly visible. Customers don't want to use a machine in a tight or crowded space, where passers-by can see pass codes as they punch them in, but they also might be nervous to take out cash if they're in a distant corner of your store where they might be accosted by a thief. Pick a spot visible from the register or manager's location, but not right in the thick of the crowd.
A few well-placed signs will get more people to use your ATM, and even to enter your business just to pick up some cash. Have "ATM" signs made up for an exterior window that faces the sidewalk or road, and be sure to put a similar notice by the cash register or another highly visible part of your business. If artfully done, these signs can help drive traffic without detracting from the look of your business.
If you don't want to take ownership of a machine, some providers can step in to offer a different arrangement. ATM distributors offer to place machines at high-traffic locations, free of charge, and will give the business owner some portion of the ATM's surcharge revenue. So, that means the distributor pays for the ATM, takes care of all the processing, and then they install and set up the machine. If you decide to go this route, it's important to thoroughly research your distribution partner so as to work out your responsibilities, how quickly they will respond to problems, and what cut of the revenue will go to your coffers.